BEST Search Engine Marketing (SEM) Services
Did you know that search engine marketing (SEM) is one of the most cost effective ways of advertising your business and with the largest reach? With SEM services and search engine optimization (SEO) from 1-stSEO, you can bring your business into the homes of your target audience quickly and easily.
Search engines are customer service tools that allow online users to locate diverse information on the internet, including news, blog posts and brand offerings, and make informed decisions. Additionally, they serve as a powerful marketing platform for industry players to expand their online reach and increase brand awareness.
Anyone with a website can leverage search engines to promote their products and services and connect with key stakeholders. You have most likely learned about search engines in your search engine optimization (SEO) strategies, but you may not be familiar with their role in search engine marketing.
Ready to start your SEM advertising campaign? Our search engine marketing agency explains the significance of search engines in SEM and how your business can use them to speed up your customers’ buying process. Get more search engine advertising and improve your marketing effectiveness in no time!
Studies show that approximately 81 percent of consumers perform online research and spend an average of 79 days gathering information about a product or service before making a big purchase. This means the majority of online users have high purchasing intent.
Search engine advertising is one of the most cost-efficient ways to connect your brand with high-converting customers and increase your revenue. SEM advertising allows you to take advantage of consumers’ online behavior and position your ads precisely when they are looking for your brand offerings and are ready to purchase.
SEM is a pay-per-click (PPC) advertising strategy used to increase the visibility of your website in SERPs and reach customers at every stage of the buying cycle. Our search engine marketing experts bid on keywords to optimize your ad performance, increase your Quality Score and bring more traffic and conversions to your landing pages. Quality Score is a metric used by search engines to determine your paid search ads’ quality and relevance. The better you are at meeting your prospects’ needs, the less search engines will charge you for every ad click and conversion.
How Does SEM Work?
Search engines use algorithms to rank SEM ads and determine their search relevance. Paid search engine marketing is all about creating the right search engine marketing strategy, bidding on high-value keywords and continuously improving your search advertising tactics based on analytics results to lower your ad spending and improve profitability.
To outshine your competition, our search engine marketing agency follows a systematic approach to search advertising:
1. Keyword Research and Analysis
Our SEM company utilizes advanced keyword research tools, such as Google Search Console, to identify high-performing search terms and eliminate negative keywords from your list that are not an effective use of your search advertising budget.
2. Ads Creation and Landing Page Development
Once we’ve identified your target keywords, our search engine marketing experts craft text-based ads to display in search results and link them to unique, optimized landing pages. The goal is to capture your target audience’s initial search intent and move them to the bottom of your sales funnel.
3. Account Setup and Tracking
This phase is crucial in understanding the effectiveness of your search engine marketing strategy. Our SEM firm runs a lead-tracking report to see if the search engine in use supports conversion tracking. If it does, we double-check the codes to ensure they are properly installed on your landing pages.
4. Campaign Launch and Monitoring
Now that you have optimized paid search marketing ads, well-designed landing pages and a robust search engine marketing strategy, you are almost ready to launch your PPC search engine marketing campaign. Our SEM agency manages your campaign settings, such as locations, languages, networks and devices, to determine how your ads will run. Upon the campaign launch, we closely monitor your ad performance.
5. Evaluation and Analysis
Benchmarking campaign results against your paid search marketing goals is key to measuring your SEM success. We track and evaluate your key performance indicators (KPIs), including click-through rate (CTR), Quality Score, search impression share and cost per conversion. The analytics results allow us to optimize your next paid search engine marketing campaigns for higher conversions.
Now that you know what is search engine marketing and how it works, the next step is determining whether SEM PPC is worth your investment. Let our SEM company walk you through the advantages of capitalizing on search engine marketing services early on.
Is PPC Search Engine Marketing Essential to My Business?
Yes. No matter if you own a local brick-and-mortar store, an eCommerce business or a large enterprise, paid search marketing should be a part of your digital marketing strategy.Search engine marketing experts estimate that it takes seven to 13 interactions with a brand before a prospect converts. Google search advertising is a cost-effective way to increase brand familiarity.
SEM digital marketing makes your business more visible in search engines. And unlike traditional advertising tactics, internet search engine marketing connects your company with an extremely targeted audience segment. Here are more advantages of PPC search engine marketing:
- Better Brand Recognition
Internet search engine marketing allows you to choose and bid on the most accurate keywords that match your customers’ search intent. Additionally, Google SEM enables you to place your brand name in the ad’s headline, display URL, description and extension link. These tactics increase your chances of securing the ATF Google search results, boost your brand awareness and bring fast visibility to your products and services.
- Increased Conversion
One of the key benefits of Google SEM ads is its ability to provide near-immediate results with a fast return on investment (ROI). With the right search engine marketing solutions, you can generate new sales and conversions on the same day. However, keep in mind that continuous Google search advertising and campaign revamp are essential to ensure your year-over-year growth.
- Specific Targeting
Statistics show that more than 30 billion Google searches are conducted every month and 99.9 percent of these global searches do not apply to your audience targeting approach. With SEM PPC, you can leverage various targeting options, such as geo-targeting, ad scheduling and device targeting, to bolster your ad performance and ensure your Google SEM campaign shows up in the right places.
- Greater Campaign Control
SEM digital marketing makes it easy to manage your advertising budget, campaign scope and brand messaging. Unlike in SEO, where search engines decide how organic search results are displayed, Google search advertising gives you control over your calls-to-action (CTAs), ad schedule, audience targeting and other aspects of your Google SEM ads.
- Measurable Growth
Internet search engine marketing enables you to test your ad performance and measure the results for each campaign. With access to in-depth analytics and campaign data, you can determine which ads generate the highest conversion rate for your company in terms of CTR, clicks, impressions and other metrics.
- Improved Organic Traffic
Research shows that more than 93 percent of online experiences begin with a search engine. This means gaining higher search visibility positions your brand where the majority of your customers are. By knowing what is SEM and how you can leverage it to your advantage, you can drive high-quality traffic to your website from search engines.
We at 1-stSEO take pride in delivering the highest quality services at the most affordable rates. We analyze your business and advice you on the best online marketing strategies that will get your maximum exposure on the internet along with the best ROI.
With traditional forms of marketing, you have no control over whether your target audience will ever see your ads or whether you are reaching them at all. But with SEM services from our highly qualified and experienced team, you can target the right people, in the right geographical region and build brand awareness, all within a matter of weeks.
Begin your PPC search engine marketing today! Contact our SEM firm and let’s discuss the details of your search engine marketing services.
Search engine advertising is key to improving your digital presence and securing better brand recognition. Most companies, however, dive into search engine marketing without fully understanding what is SEM. Some are even oblivious of the numerous SEM advertising channels available in the market. As a result, only a few marketers reap the benefits of search engine marketing solutions.
Let our search engine marketing company show you the nitty-gritty of paid search engine marketing. Get started with your SEM digital marketing campaign.
Reach the global market and improve your overall revenue with our SEM Strategies.
As a business owner you know that no matter how great your website is, it will only be able to convert a fraction of the traffic that comes to your store.
So, the more traffic, the more sales, right? Almost. To be exact, the more ‘targeted traffic’, the more sales (assuming you maintain your conversion rate). And the word “targeted” is the key too! The answer to the ‘why’ has a few parts to it! First, the total traffic you can get can be Paid, Referral, Direct and Search. And without eCommerce SEO services you’ll just need to be very lucky to get search traffic. So yes, you’ll be missing out on a chunk of potential traffic without eCommerce SEO.
With our SEM services your store will get authority status as well as build trust of users and search engines. So, to put it simple, doing SEO, just like doing branding, is an investment in an asset that will pay off for a while to come!
What to Expect From Our SEM Campaign?
- We offer both paid search engine marketing and organic search engine optimization services. All your online marketing needs can be met with just one team.
- Our team consists of highly qualified and experienced SEM, SEO and PPC professionals, who take the time to understand your business and your specific needs to customize campaigns for maximum effectiveness.
- We use only the latest and best tools, techniques and analytics to design, monitor and tweak each campaign to ensure best results in the most cost effective way.
- We offer a variety of packages so that you only need to pay for services that will benefit your business the most. Tailor-made campaigns are the only way to ensure customer engagement.
- SEM and SEO are our responsibilities. We give you regular progress reports. Our results are measurable. There will never be any confusion or ambiguity on any aspect of the campaign. With current information, you will be in control at all times.
We’re an SEO Company that Grows Your Online Sales
Marketing your website through SEM (search engine marketing) is just as important as the way your website looks and functions. SEM, when done correctly, will have a significant positive impact on organic visibility and online sales. With that being said, it’s important to choose a professional search marketing agency that understands the nuances of search engine algorithms and is experienced in providing tangible results. We’ve helped companies increase website traffic by over 500% in less than 6 months and grow online sales by millions per year.
Our search engine marketing services (SEM) will help move your website toward the top of organic search results for the keywords most important to your specific business.
When you’re looking for a SEM provider who can help you create a data-driven approach that delivers real results and ROI, 1-stSEO is ready to help.
Improve your organic search engine rankings and increase sales with our advanced SEM services.