Earning $100, $200 or even $300 per day with Google AdSense can be done from a home office. Many website owners are doing it. The only thing you need is planning, work, determination, and passion about your topic or niche.
Before diving into the exact process, here’s some terminology for better understanding of Google AdSense.
AdSense: AdSense is when you place Google Ads on your website, and when a visitor from your website clicks on an ads, Google pays you 68% of what the advertiser pays them. It’s free to sign up.
CTR: Your ad Click-Through Rate is the number of ad clicks divided by the number of individual ad impressions. Suppose you are showing 3 AdSense ads on every page of your website, 1 page view is equal to 3 ad impressions.
CTR = Clicks / Ad Impressions X 100
Suppose, you get 5 clicks out of 500 ad impressions, your CTR would be 1% (5/500X100).
CPC: Cost Per Click is the revenue you earn each time a visitor clicks on your ad. CPC is determined by the advertisers. In some competitive niches like finance, marketing, online products etc. advertisers may be willing to pay more per click than others.
CPM: CPM means “Cost Per 1000 Impressions.”
Sometimes advertisers opt for CPM ads instead of CPC and set their price for 1000 ad impressions. And they pay each time their ads appear on any website.
If you are just starting out, there are several things that you should absolutely do in order to get the most out of AdSense. The official guides offered during the signup process are fairly limited, not offering any particularly noteworthy advice. You may already be implementing many of these, but there are likely some pieces of low hanging fruit among the following.
- Max Out Ad Units. We’ll start off with an easy one: AdSense lets you have up to three standard ad units on a page, so you’d be wise to take advantage by maxing out.
- Max Out Link Units. Link units are a wildly underused AdSense option; placing up to three of these on a page should give you a quick, meaningful boost. For sample implementations of link units, check out these example pages.
- Pay Attention to Link Units. This point is worth reiterating. While many publishers focus primarily on traditional ad units, link units have the potential to out-earn leaderboards and rectangles.
- Set up a Custom Search Engine. This is another way to get more AdSense units on your site; custom search engines will generally see very high RPMs (though traffic is relatively light).
- Enable Placement Targeting. This allows advertisers to include your website in their campaign, either by name or by targeting an interest group. Placement targeting should be enabled by default, but if you’re using DFP you may need to take a few additional steps.
- Set up Custom Channels. Setting up custom channels will allow you to get better insights into what’s working and what isn’t, and will make testing down the road easier. It’s pretty easy to get these up and running, and worth making the up front investment to do so.
- Allow Text & Images. One of the primary choices within AdSense involves either restricting an ad unit to “image only” or allowing both text and image ads. Permitting text ads to show gives AdSense a deeper pool of ads, and will almost certainly increase your click rate and earnings.
- Use Standard Units. While AdSense lets partners choose from more than a dozen ad units, there are a few units that are more common with advertisers. Using these common ad sizes–300×250, 728×90, and 160×600–will give AdSense a deeper pool of advertisers from which to choose.
- Monitor Fill Rate. Make sure that you’re serving ads and not blank space on your site. Monitoring fill rate is an easy way to do this; if there are any discrepancies, here are five reasons why AdSense and Analytics may not match.
- Supplement AdSense. The terms and conditions of AdSense allow for only three ad units per page. In many cases, pages can comfortably accommodate more than three ads per page without overwhelming visitors and leading to a bad experience. If you think your site could use more ad units, there’s nothing to stop you from supplementing your AdSense units with ads from a competing provider.
- Place Units Above the Fold (ATF). This one might seem obvious: the higher up on a page your ads are, the more they’ll be viewed (and the more you’ll earn).
- Relative Positioning Matters. While placing ads above the fold is generally advantageous, the relative positioning of ads (i.e., what they’re next to) is more important than their explicit location in the page. Scroll down to #24 on this list for an example of an ad that’s above the fold, but likely out of sight within the first few seconds of a visitor being on the page.
- Beware of Overdoing It. When chasing AdSense earnings, it’s easy to get carried away and make decisions that are detrimental to the user experience in order to generate some additional revenue. While there may be a short term win, you’ll ultimately hurt the long term earnings potential of your site by eroding your traffic base. Here is the example Google gives of what not to do (on the far right):
Here’s an example of a site that goes pretty far overboard with above-the-fold ad placements.
- Check Your In-Dashboard Health. Within AdSense partners will see a “scorecard” widget that shows their revenue optimization score. This tool is pretty generic, but it’s worth confirming you have the highest possible score there.
The crucial element of success with display ad monetization and to make money with adsense is an ability and willingness to experiment. Through trial and error, you’ll eventually come up with combinations, layouts, and styles that deliver a higher level of earnings for your site. Because each site and audience is unique, it’s impossible to provide universally applicable suggestions. We can, however, provide some ideas for experiments to get you off and running.
- Replace Your 300×250 With a 300×600. This relatively ad unit offers an opportunity to devote more real estate to ads. Moreover, the larger size allows you to run more compelling ads with better calls-to-action (which hopefully translate into higher click rates).
- Replace Your 728×90 With a 970×90. Similarly, there’s a larger size of leaderboard that helps the ads to stand out more to both new and returning visitors.
- Familiarize Yourself with Google Experiments. It’s now easy to run A/B experiments within AdSense; there’s no reason not to have at least one experiment going at all times.
- Familiarize Yourself with the Concept of “Statistical Significance.” When running experiments, it’s important to avoid jumping to conclusions based on insufficient data. (There are several free tools out there if you need a hand.)
- Change the Colors of Your Ad Unit. This sounds like a simple suggestion, but this experiment idea can take on hundreds of variations and become a very lengthy process. Finding the optimal combination of text color, background color, and border color can take quite a while but result in a big jump in earnings.
- Try the Ugliest Color Combo You Can Come Up With. It probably won’t increase your click rates or earnings, but there’s a chance that going against your guy will result in higher visibility and an increase in clicks.
- Change the Link Unit Color. Link units will default to the traditional blue color normally associated with links, because this setting generally has the best performance. But in many cases a bolder color will work better, especially if links on your site are a color besides the standard blue. (For example, on MonetizePros.com we would try out orange link units.)
- Put a Link Unit Under your Nav Bar. This is within the terms of service, and will become a top earner immediately.
- Insert Banner Ads Into Your Text. Ads inserted into content can be very effective at attracting attention (and thus engagement). Here’s an example of a 300×250 ad that appears between two paragraphs of an article:
- Move Your Leaderboard Down. It’s common practice to put the leaderboard (728×90 ad unit) at the very top of the page, with the goal of making it be the very first thing people see. The drawback there is that as soon as visitors scroll down–which most do almost immediately–the ad unit is gone. Here’s an example of such an implementation:
That leaderboard is just about worthless; in order to view any of the content (not even the entire headline is above the fold) visitors need to scroll down and put the 728×90 ad unit out of view. Here’s a better implementation, with the leaderboard much lower on the page:
- Ditch The Leaderboard. Almost every site that uses AdSense features a 728×90 leaderboard ad unit. While this size is very popular, it isn’t always the best performer because it is inherently separated from the content. Ad units that can be integrated into a site’s content, such as a 300×250, often perform better.
- Shift Right to Left. All else being equal, content on the left side of your site is viewed more than content on the right side (due to the fact that most of the world reads left to right). If you have a skyscraper on the right side of the page, try moving it left.
- Re-position Right Rail Ads. If you have a section of your right rail dedicated to ads, try moving it up and down relative to other content and measure the impact on earnings. For example, the screenshot below from CNN shows four of the “zones” in the right rail, with an ad in the first slot. An experiment could involve moving it to “zone 2” and measuring the impact.
- Align Ads With Content. In the image above, the 160×600 ad is adjacent to the intro video. Most visitors will skip to the start of the article, which puts the ad out of sight. Moving the ad down might actually be better in this case.
- Put Ads in the Comments Section. The comments section of a site is generally well below-the-fold, but typically received a very high level of engagement (which, of course, is good for ad visibility and earnings potential). SBNation.com is one example of a site that has implemented this layout:
- Shut Off Other Revenue Streams. We’d generally encourage running other types of monetization efforts besides traditional banner ads and link units, such as Outbrain. But it’s worthwhile to experiment with shutting these other efforts off and analyze the impact on AdSense performance. If low paying monetization implementations are cannibalizing higher paying opportunities, you could make more money by removing the laggards.
- Place Link Units in Side Rails. As mentioned above, link units are a great opportunity to increase the number of ads per page without hurting the overall user experience. There are a number of 90-pixel-tall link units that can fit easily into a sidebar, including variations that are 200, 180, and 160 pixels wide.
- Make Your Ads “Omnipresent.” By setting your CSS so that ads follow visitors around, you can increase their visibility on your site. We’ve got a primer on this topic for more details.
- Try an Above Article Mini Banner. Placing text ads at the beginning of an article can result in high visibility for visitors expecting to begin reading a piece of content. Here’s an example:
In addition to the forward facing design elements highlighted above, there are a number of “behind the scenes” tweaks that can be made to help the entire ad serving process run more smoothly. Maximizing your site’s speed, planning around the mobile appearance, and taking advantage of available reporting and analytics, you’ll be able to squeeze out some additional revenue.
- Optimize for Mobile Traffic. The percentage of your traffic coming from mobile devices is probably larger than you suspect, and it’s growing rapidly. Check out the ad experience for your mobile visitors; if it’s sub-optimal, there may be some quick wins you can pick up.
- Find a Mobile Friendly Ad Partner. Many ad networks now adjust ads automatically to render in a logical way in mobile browsers. To the right is a Media.net ad rendering on our site on an iPhone. There was no additional work required here; the same code that powers traditional desktop ads is powering this mobile-friendly ad.
- Put Top Performing Ad Unit First in HTML. Since ads are filled on a first come, first served basis by AdSense, having your best performer first in the HTML will ensure that it gets the best ad available.
- Use Asynchronous Ad Codes. There is a major benefit to having the ads and the rest of your site content load separately; this is an easy technical fix that will improve user experience and ad click rates.
- Max Out Your Load Speed. Slow loading ads drag down not only the performance of your AdSense, but of your overall site.
- Allow Multiple Ad Sizes For Your Ad Units. AdSense users are now able to give increased flexibility to ad units, allowing creative of different sizes to appear there and dynamically adjust the surrounding space to eliminate blank areas of your site. This would be very important when running experiments such as replacing a 728×90 with a 970×90.
- If Possible, Use Responsive Ads. Google now offers responsive AdSense code, meaning you can equip your site to dynamically change the size of ad units displayed based on the user’s screen.
- Try out Mobile Anchor Ads. AdSense now offers mobile partners a “mobile anchor ad” that sticks to the bottom of a screen when a user scrolls.
- Familiarize Yourself With AdSense Reporting. AdSense features an extremely detailed, flexible reporting interface. Understanding all the data available to you there can help you become a much better optimizer.
What It Takes To Make $100 A Day With AdSense
When your CTR is 1% and your average CPC is $0.25. it’s quite achievable to make $100 dollars a day, and lots of people are doing it. Let’s assume that a Page View = An Ad Impression.
- To make $100 everyday you need 40,000 Page Views/day Or, 400 Clicks a day @ 1% CTR and $0.25 CPC. For 40,000 Page Views you have to produce 500 awesome articles on your website. These pages must attract at least 80 or more page views everyday.These articles can be as little as 300 words. Always include a YouTube video on every article page you create. Many people writing a book, can simply write their book on their website and make money simply by writing it. You can also get your visitors to contribute their story ideas. This gets you free content and engages your followers.
- Apart from CPC, you will also earn from your CPM ad impressions. Irrespective of any niche, the average CPM earning is $1 to $1.5 per 1,000 impressions. You can make $40 to $60 per day from 40,000 page views.
- You can also sell your Ad space directly or via BuySellAds.com, and generate $6,000 Per Month on an average from 40,000 page views. Check out how webmasters are making $6,000 to $8,000 Per Month from WebTargetedTraffic or BuyTargetedTrafficThatConverts with forty thousand page views per day. So your daily earning will be $200 (6000/30=200).
- A niche website with high quality articles works well with affiliate marketing. You can might be able to earn $40 to $80/day from affiliate selling with correct implementation and execution.
Now your total earning per day is $100 + $40 + $200 +$40 = $380 from CPC, CPM, Direct Ad Sell, Affiliate Marketing for 40,000 page views per day. I’ve taken the lowest possible earnings from all the 4 sources.
$380 per day means $11,400 per month (380X30= 11,400) Or, $136,800 per year (11,400X12=136,800).
When deciding to be in the ‘Creating Content Business’ your desired earning of $100 per day from Google AdSense is achievable. 1,000s of people are making money by writing articles, and you can do it too, when you are Focused!
P.S. The above results can be possible if you produce at least 200 to 250 great articles or blog posts per year for 2 years. So how much traffic you actually need to make $100 per day from Google AdSense – It’s way less than 40,000 Page Views Per Day!